Caterpillar (Qingzhou) Ltd located at Qingzhou China, is a wholly-owned subsidiary of Caterpillar. As one important strategic utility product brand of Caterpillar, SEM has its own brand proposition, distribution channels, marketing strategy and product support.
The SEM brand of compact, small and mid-sized wheel loaders, 18- to 22-ton soil compactors, mid-sized motor graders, track-type tractors, and landfill compactors are targeted at utility customers for Chinese domestic and select growth markets around the world. SEM products meet or exceed regional industry requirements for quality and reliability and target customers who emphasize initial acquisition cost over long-term total cost of ownership.
SEM is sold exclusively through a Cat dealer principal owned SEM channel that is separated from the Cat dealership. Key export markets for SEM machines include Africa, Asia Pacific, Latin America, CIS, India, and the Middle East.
By leveraging Caterpillar product development processes and legacy technology, Caterpillar (Qingzhou) Ltd. is providing quality ready-to-run SEM products offering initial affordability, high reliability, simplicity of use and maintenance, and responsive support to help customers build a strong foundation for future success.